September
2010
Chapter Business
Presentation: Adventurous Usability Techniques: Novel Approaches for Gaining User Insights
Presenter: Christine Perfetti of Perfetti Media
Location: "The Creative Group" downtown --> 125 High Street,
20th Floor, High Street Tower, Boston, MA 02110
Abstract
Adventurous Usability Techniques: Novel Approaches for Gaining User Insights
Usability testing is straight forward. You find a user or two (or 8),
put them in front of the design, have them execute a task or two, take
some notes, write a quick report, and you're done! That's all there is
to it, right? Not quite. It turns out there are many different ways to
conduct usability research.
In this presentation, Christine Perfetti will show you some methods you've
probably never heard of -- techniques only practiced by the most adventuresome
usability professionals. Among the techniques you'll learn about:
- 5-Second tests: A popular low-tech technique to collect quick feedback
on whether a screen or page's purpose is clear to the user.
- Inherent-value tests: A two-phase test that explores the value loyal
customers find in a product or service.
- Category Agreement Analysis: An alternative to traditional card sorting
- Catalog-based tests: Perfect for organizations migrating offline content
to the web
- Interview-based tasks: An improvisational approach to task design where
the participant and facilitator create the tasks together during the test
session
Christine will share her experience with these techniques and discuss
how you can perform them yourself.
Bio
Christine Perfetti is CEO and Founding Principal of Perfetti Media, a
Boston-based consulting and training firm specializing in user research
and design evaluation. If you've ever met Christine, you know she's passionate
about teaching design and product teams how to tackle their problems.
For more than a decade, she has taught hundreds of teams and consulted
with dozens of clients on product strategy and user experience techniques.
Christine has been a top-rated presenter at the User Interface Conference,
the Internet Marketing Conference, CHI, and the Usability Professionals'
Association Conference. Christine has also taught Human Factors at the
Tufts University Gordon Institute for Engineering Management.